Social Media Marketing Services — Build Your Brand Where 5.17 Billion People Spend Their Time

We recommend starting with the 2–3 platforms where your specific audience spends their time. B2B businesses typically start with LinkedIn and Twitter/X. Consumer and e-commerce brands typically start with Instagram and Facebook. Visual product businesses also benefit from Pinterest. We do not recommend spreading effort across every platform simultaneously — quality and consistency on 2–3 platforms consistently outperforms thin, inconsistent presence across 6–7. Platform recommendations are made during our free social media audit.

We create everything — post captions, hashtag sets, and imagery direction for each post. For visuals, we use licensed stock photography aligned with your brand’s aesthetic where original photography is not available. If you can supply original brand photography, product images, or behind-the-scenes content, we strongly encourage it — original photography consistently outperforms stock imagery on engagement across every platform. We conduct brand voice onboarding at the start of every engagement to ensure every post sounds authentically like your brand.

Organic social media builds results progressively. Improved engagement and profile consistency are visible from month one. Measurable follower growth typically becomes clear within 60–90 days of consistent posting. Meaningful brand awareness and inbound enquiries from social media typically develop after 4–6 months of sustained effort. Social media is a long-term brand-building channel — businesses that set a 6-month baseline consistently see compounding returns that accelerate over time.

Community management covers monitoring all comments on your posts and responding professionally — thanking positive feedback, answering questions, and flagging sensitive complaints for your review before responding. It also covers monitoring direct messages on managed platforms and escalating sales enquiries or support requests to your team. All responses are made within 24 business hours. On the Premium plan, we offer priority 24-hour community response including weekends for time-sensitive engagement.

Our Social Media Marketing service covers organic social media — creating and publishing content to your profiles without paying to boost or promote individual posts. Paid social advertising (boosted posts, Facebook Ads, Instagram Ads) is a separate service managed under our Paid Advertising services. Organic and paid social work best together — organic builds long-term brand presence and community, while paid advertising drives immediate, targeted reach. We are happy to advise on how both can work together for your business.

Yes — absolutely. Every month we submit a full content calendar for your review before any post is scheduled or published. You see every post — caption, visual direction, hashtags, and publishing time — and can approve, request edits, or reject any post before it goes live. Nothing is published without your approval. This review process typically happens in the first week of each month, with content scheduled and published throughout the remainder of the month.