Great content cannot rank if your website has technical issues preventing Google and Bing from properly crawling, indexing, and understanding it. Arb Digital Marketing Agency delivers comprehensive technical SEO audits and ongoing optimization that eliminate every technical obstacle holding your rankings back — for businesses and websites worldwide.
SEO has three core pillars — and technical SEO is the one that everything else depends on. Without a solid technical foundation, even the best content and strongest backlink profile will fail to reach their full ranking potential.
Technical SEO refers to the optimization of your website’s infrastructure — its architecture, speed, crawlability, and indexability — so that search engine bots can efficiently discover, process, and rank every page on your site.
Content quality, keyword optimization, headings, meta tags — the words and signals on your pages.
Content LayerBacklinks, brand mentions, social signals — your website’s authority and reputation across the web.
Authority LayerWebsite infrastructure, crawlability, speed, schema, indexation — the foundation everything else builds on.
★ Foundation LayerThink of your website like a physical shop: on-page SEO is your products and signage, off-page SEO is your word-of-mouth reputation, and technical SEO is the building itself — the structure, lighting, and accessibility that determines whether customers can find you and have a good experience once inside.
Our technical SEO audit leaves nothing unchecked. Every issue we find is documented, categorized by severity, and accompanied by a clear step-by-step fix — so you know exactly what to do and in what order.
We verify that Google and Bing can access, crawl, and index every page that should rank — and that no important pages are accidentally blocked.
Page speed and Core Web Vitals are confirmed Google ranking factors. We measure and diagnose all three CWV metrics with specific recommendations to fix each.
Since 2021, Google indexes and ranks websites based entirely on their mobile version. We verify your mobile experience meets all current Google mobile-first requirements.
HTTPS is a confirmed Google ranking signal. Mixed content errors, expired certificates, and HTTP pages all hurt rankings and user trust. We audit every aspect of your site’s security posture.
Duplicate content dilutes ranking signals and confuses Google about which page to rank. We identify all sources of duplication — including URL parameter issues — and implement proper canonical tags.
A logical, clean site structure allows Google to understand your content hierarchy and efficiently distribute ranking authority across your pages. We audit and optimize your site’s architectural foundation.
Redirect chains waste crawl budget and dilute link equity. Broken links create poor user experiences and signal a poorly maintained website to Google. We find and fix every redirect and broken link issue.
Internal links distribute PageRank across your site and tell Google which pages are most important. A strategic internal linking structure is one of the most impactful and underutilized technical SEO levers.
Correctly implemented schema markup helps Google understand your content, enables rich results in SERPs (star ratings, FAQs, prices), and correlates with higher average ranking positions.
For websites targeting multiple countries or languages, incorrect hreflang implementation causes Google to show the wrong language version to users — a common issue for globally-operating businesses.
JavaScript-rendered content can be invisible to search engines if not handled correctly. We assess how Googlebot interacts with your JavaScript and identify any content that is not being properly indexed.
Your XML sitemap and robots.txt are two of the most foundational technical SEO files — and among the most commonly misconfigured. Errors here can block Google from indexing your entire website.
Since Google’s Page Experience Update (May 2021), Core Web Vitals are official ranking factors. Research shows the majority of websites fail at least one metric — and failing means lower rankings, higher bounce rates, and lost revenue.
Measures how long it takes for the largest visible content element (image, video, or text block) to fully load. This is the primary user perception of “did this page load?”
Replaced FID in March 2024. Measures the time from any user interaction (click, tap, keyboard) to when the browser visually responds. Reflects the overall responsiveness of the page across the full visit.
Measures how much page content unexpectedly shifts during loading. When elements move without warning — buttons, text, images — users accidentally click the wrong thing. Frustrating and penalized by Google.
Most websites fail at least one Core Web Vitals metric — directly suppressing their Google rankings and costing them customers daily. Get a free CWV assessment with our technical SEO audit and find out exactly where you stand.
Our structured audit process ensures every technical issue is identified, documented in plain language, and accompanied by a clear fix — so your team (or ours) can act immediately.
We gather access to your Google Search Console, Google Analytics, and website CMS. We also collect background information about your website’s history, previous SEO work, and any known issues — so we can provide context-aware recommendations.
We run a comprehensive crawl of your entire website using professional SEO tools (Screaming Frog, Sitebulb, Ahrefs), collecting data on every URL, HTTP status code, title tag, meta description, heading, canonical tag, internal link, and more — across every page of your site.
Our technical SEO specialists analyse crawl data, Search Console reports, Core Web Vitals scores, server response times, and all other collected data — manually reviewing findings and adding expert context to everything the automated tools identify.
We compile all findings into a comprehensive, plain-English technical SEO audit report — categorizing every issue by priority (critical, high, medium, low), estimated impact, and implementation difficulty. Every issue includes a specific, actionable fix — not generic recommendations.
We schedule a detailed walkthrough call with your team to present the audit findings, explain the impact of each issue, answer your questions, and agree on an implementation roadmap — prioritizing the fixes that will deliver the fastest ranking improvements.
Your team can implement the fixes using our detailed guidance, or we can handle implementation directly through our monthly technical SEO maintenance package — monitoring your site health, implementing fixes, and providing ongoing technical optimization as your website evolves.
One-time technical SEO audit packages for websites of all sizes. Priced in USD, available worldwide. All audits include a full written report, prioritized issue list, and detailed fix guidance.
Technical SEO is not a one-time fix — websites evolve, new issues emerge, and Google’s requirements change. Our monthly technical SEO maintenance keeps your site technically healthy at all times, with continuous monitoring, fix implementation, and proactive optimization — so technical issues never quietly hurt your rankings again.
Not sure which package fits your site? Tell us your website URL and we will recommend the right audit package — free, no commitment.
Clear answers to the most common questions about technical SEO audits, Core Web Vitals, and what to expect from our service.
A technical SEO audit is a comprehensive analysis of your website’s technical infrastructure to identify all issues preventing search engines from properly crawling, indexing, and ranking your pages. It covers page speed, Core Web Vitals, crawlability, indexation, duplicate content, schema markup, mobile-friendliness, HTTPS security, URL structure, internal linking, and more — producing a prioritized action plan to fix every issue found.
Our technical SEO audit packages are priced at $499 for the Essential audit (up to 100 pages), $999 for the Professional audit (up to 1,000 pages — most popular), and $2,499 for the Enterprise audit (large or complex sites). All audits include a full written report, prioritized issue list, and implementation guidance. Ongoing monthly technical SEO maintenance starts from $599/month.
Core Web Vitals are three specific metrics Google uses as ranking signals: Largest Contentful Paint (LCP) — measures loading speed (good: under 2.5 seconds); Interaction to Next Paint (INP) — measures interactivity (good: under 200ms); and Cumulative Layout Shift (CLS) — measures visual stability (good: under 0.1). Since May 2021, these are confirmed Google ranking factors. In 2024, Google updated INP from FID, making the interactivity benchmark stricter. Poor scores directly hurt rankings and user experience.
The Essential audit is delivered within 5–7 business days. The Professional audit takes 7–10 business days. The Enterprise audit takes 14–21 business days, depending on site complexity and size. All audits include a written report. The Professional and Enterprise packages also include a strategy walkthrough call to present findings and agree on implementation priority.
Our audit packages include a full written report with detailed, step-by-step fix guidance for every issue — enough for your developer or in-house team to implement themselves. If you would like us to handle all technical implementations directly, we offer an ongoing monthly technical SEO maintenance package starting from $599/month, where our team fixes issues on your website on your behalf.
Almost certainly yes. SEMrush research found that 85% of websites have technical SEO issues suppressing rankings — even with strong content. Common hidden culprits include pages accidentally blocked by robots.txt, duplicate content from URL parameters, crawl budget wasted on unimportant pages, slow Core Web Vitals scores, missing or broken schema markup, and poor internal link distribution. A technical audit will definitively identify everything affecting your rankings.
85% of websites have hidden technical issues quietly suppressing their rankings every day. Get a free technical SEO consultation — share your URL and we will identify your biggest technical issues and recommend the right audit package for your website size and goals.
