Cookie Policy
This Cookie Policy explains how Arb Digital Marketing Agency, operated by Arbsbuy LLC (United States), uses cookies and similar tracking technologies on websarb.com. This policy should be read alongside our Privacy Policy and Terms & Conditions.
01 What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work efficiently, remember your preferences, and provide information to website owners.
Cookies do not contain personally identifiable information on their own — they simply store a small piece of data such as a session ID, preference setting, or tracking identifier. Some cookies are deleted when you close your browser (session cookies), while others remain on your device for a set period (persistent cookies).
Similar technologies include web beacons (tiny invisible images embedded in web pages or emails that track behaviour), pixels (used by advertising platforms like Google and Meta to track conversions), and local storage (browser-based storage used by some web applications). This policy covers all such technologies on websarb.com.
02 Who We Are
The website websarb.com is operated by:
Arb Digital Marketing Agency
Legal Entity: Arbsbuy LLC — Registered in the United States of America
Email: support@websarb.com
Website: websarb.com
websarb.com offers digital marketing services, Academy online courses, an eBook store across multiple categories, and a blog covering digital marketing, finance, technology, and related topics.
03 Types of Cookies We Use
websarb.com uses four categories of cookies. The table below provides an overview:
| Cookie Type | Purpose | Required? |
|---|---|---|
| Essential | Core website functionality — login sessions, security, cookie consent storage | Yes — cannot be disabled |
| Analytics | Google Analytics — understanding visitor behaviour, traffic sources, and page performance | Optional — can be declined |
| Advertising | Google AdSense — serving personalised advertisements based on browsing history | Optional — can be declined |
| Preference | Remembering your cookie consent choice and site preferences | Optional — recommended |
04 Essential Cookies
Essential cookies are strictly necessary for websarb.com to function. They cannot be switched off. They are typically set in response to actions you take such as setting your privacy preferences, logging in, or filling in forms.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| cookie_consent | websarb.com | Stores your cookie consent preference | 12 months |
| wordpress_logged_in | WordPress | Maintains login session (logged-in users only) | Session |
| wp-settings-* | WordPress | Stores WordPress admin preferences | 12 months |
| PHPSESSID | PHP/Server | Maintains user session on the server | Session |
05 Analytics Cookies — Google Analytics
We use Google Analytics 4 to understand how visitors use websarb.com — which pages are most visited, how long visitors stay, where they come from, and how they navigate the site. This helps us improve our content and user experience.
Google Analytics uses cookies to collect this information. The data collected is anonymised and aggregated — it does not identify you personally. IP addresses are anonymised before being processed. For more information, see Google’s Privacy Policy and Google Analytics data practices.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users and sessions | 2 years |
| _ga_* | Google Analytics 4 | Stores session state for GA4 | 2 years |
| _gid | Google Analytics | Distinguishes users — stores and updates unique value for each page visited | 24 hours |
| _gat | Google Analytics | Throttles request rate to Google Analytics | 1 minute |
06 Advertising Cookies — Google AdSense
websarb.com displays advertisements served by Google AdSense. Google AdSense uses cookies, web beacons, and the DoubleClick cookie to serve advertisements that are relevant to your interests based on your browsing history on websarb.com and other websites you have previously visited.
These advertising cookies allow Google and its advertising partners to:
- Serve personalised ads based on your interests and browsing history
- Limit the number of times you see the same advertisement
- Measure the effectiveness of advertising campaigns
- Report aggregate website activity and ad performance to advertisers
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| IDE | Google / DoubleClick | Serves targeted ads and tracks ad conversion — Google AdSense advertising identifier | 13 months |
| DSID | Google / DoubleClick | Identifies a signed-in Google user for ad personalisation across devices | 2 weeks |
| test_cookie | doubleclick.net | Checks whether the browser supports cookies | 15 minutes |
| __gads / __gpi | Google AdSense | Stores advertising preferences and serves relevant Google ads | 13 months |
| AID | Links activity across devices where the user is signed into Google | 13 months |
You can opt out of personalised Google advertising at any time by visiting Google Ad Settings, using the Digital Advertising Alliance opt-out tool, or installing the Google Analytics Opt-out Browser Add-on. Note that opting out of personalised ads does not mean you will no longer see advertisements — it means the ads shown will not be tailored to your interests.
For full details on how Google uses data when you use our website, visit: How Google uses information from sites or apps that use our services.
07 Preference Cookies
Preference cookies allow websarb.com to remember choices you make and provide enhanced, more personalised features. These cookies may be set by us or by third-party providers whose services we use on our website.
- Cookie consent status — remembers whether you accepted or declined non-essential cookies
- Language or region preferences — if applicable
- Shopping cart contents — for the eBook Store (WooCommerce)
08 Third-Party Cookies
Some cookies on websarb.com are set by third-party services that appear on our pages. We do not control these cookies. The third parties responsible for these cookies have their own privacy and cookie policies:
- Google Analytics — Google Privacy Policy
- Google AdSense / DoubleClick — Google Advertising Policies
- Meta Pixel (Facebook/Instagram) — Meta Privacy Policy — used only if you visit websarb.com via a Meta ad
- Stripe — Stripe Privacy Policy — used during payment processing in the eBook Store
- PayPal — PayPal Privacy Policy — used during payment processing
- YouTube — Google Privacy Policy — if embedded video content is used on the site
09 Cookie Duration
Cookies on websarb.com fall into two categories based on how long they remain on your device:
- Session Cookies — Temporary cookies that are deleted automatically when you close your browser. They are used to maintain your session while you browse the website.
- Persistent Cookies — Remain on your device for a set period (from 15 minutes to 2 years depending on the cookie). They are used to remember your preferences across visits and serve relevant advertising. See the cookie tables in Sections 4–7 for specific durations.
10 Cookie Consent
When you first visit websarb.com, you will be presented with a cookie consent notice at the bottom of the screen. This notice allows you to:
- Accept All Cookies — Enables essential, analytics, advertising, and preference cookies
- Essential Only — Accepts only strictly necessary cookies required for the website to function
- Decline — Declines all non-essential cookies
Your consent preference is stored in a cookie for 12 months. You can change your preference at any time by clearing your browser cookies and revisiting the site, or by contacting us at support@websarb.com.
Under the GDPR (for users in the EU/UK), we will not activate non-essential cookies until you provide explicit consent. Under the CCPA (for California residents), you have the right to opt out of the “sale” of personal data — we do not sell your data.
11 How to Manage Cookies in Your Browser
You can control and delete cookies through your browser settings. Note that blocking all cookies may prevent some parts of websarb.com from working correctly. Here are direct links to cookie management instructions for major browsers:
- Google Chrome — Manage cookies in Chrome
- Mozilla Firefox — Manage cookies in Firefox
- Apple Safari — Manage cookies in Safari
- Microsoft Edge — Manage cookies in Edge
- Opera — Manage cookies in Opera
For general information about cookies and how to manage them, visit allaboutcookies.org.
12 Opt-Out Options
You have several options to opt out of specific cookie categories:
13 Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, new regulations, or updates to our services. When changes are made, we will update the “Last Updated” date at the top of this page.
We recommend reviewing this page periodically. Your continued use of websarb.com after any changes constitutes acceptance of the updated Cookie Policy.
14 Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Cookie Policy Enquiries — Arb Digital Marketing Agency
Email: support@websarb.com
Legal Entity: Arbsbuy LLC — United States of America
Response Time: Within 5 business days
Also see our Privacy Policy and Terms & Conditions.
